Lisa Maggart

Award-winning writer, blogger, public relations counselor, and content strategist.  Specialized expertise in medical writing, public health, and technology.

Words have power. Let me give your words a voice.

Harland Clarke

How to Build Engagement and Loyalty With the Most Affluent Generation in History

As the financial industry focuses more and more on Millennials, it risks ignoring the generation that is the foundation of bank and credit union growth — Baby Boomers. This paper provides insight and strategies, based on generational attitudes and behaviors, to help financial institutions increase baby boomer engagement and loyalty, maximize wallet share, and build long-term customer relationships.
Harland Clarke

White Paper: Baby Boomers and Credit - Cashing In on Generational Marketing

While Millennials may have surpassed them in population size, Baby Boomers are still the foundation of bank and credit union growth, driving more financial activity and the greatest amount of banking and credit union revenues of any generation in history. This paper explores the relationship Baby Boomers have with credit, the drivers behind their credit use, how they use it, and the opportunities it creates for financial institutions.
National Academy of Hypothyroidism

Thyroid Blood Tests Don't Always Tell the Whole Story

Thyroid Blood Tests Don't Always Tell the Whole Story -- It’s a common scenario. A patient complains of fatigue, weight gain, brain fog, thinning hair, and feeling cold all the time – common symptoms of hypothyroidism, or too little thyroid hormone. But the “standard” TSH test comes back normal, and the doctor tells the patient that he or she is “fine,” with no explanation for their miserable physical symptoms. The problem is not in the patient’s head. It’s in the TSH test. 
CDC

Web Feature: Centers for Disease Control

Drowning Happens Quickly. Learn How to Reduce Your Risk --  When you're spending the day splashing around at the pool, beach or lake, drowning may not be the first thing on your mind. Yet drowning ranks fifth among the leading causes of unintentional injury death in the United States. About ten people die every day from unintentional drowning. Of these, two are children 14 or younger. Learning the risks and taking safety precautions are proven ways to prevent drowning injuries and deaths. 
Surgical Information Systems

Product Brochure: Healthcare IT

When saving lives, every second counts. Surgical Information Systems Rules and Alerts helps health care staff make the most of every minute by improving patient safety and better managing the perioperative continuum with instant real-time alerts. The technology combines a comprehensive rules engine with a powerful two-way messaging system to provide immediate updates for case, personnel, and event notifications. The results? Reduced medical errors, improved efficiency, and greater patient safety. 
Holtorf Medical Group

Web Page - Hashimoto's Thyroid Disease

Why is my energy like a rollercoaster? Do you feel like your life is a roller coaster, with periods of high energy followed by times of extreme fatigue? Are you feeling increasingly tired or sluggish? Do you have episodes of anxiety? Do you feel like you have a lump in your throat that you can’t swallow, making your voice hoarse, causing problems swallowing, or causing a tight feeling in your throat? You may have Hashimoto’s disease, a common cause of hypothyroidism. >>>>> This website content was written for an integrative medical practice. This client uses its website as an educational resource, to help inform current patients and also attract new patients. Web pages are readily shared with other contacts, helping build brand visibility and reputation.
EngagePoint

Briefing Book - Mississippi HIX Executive Meeting

This Briefing Book was created as a background document for EngagePoint executives as they prepared to meet with important officials from the State of Mississippi at an industry conference. The purpose of the document was to provide information such as background details, important players, key contracts, newsworthy announcements, etc., to ensure that the company's executives entered the meeting well informed and prepared to win the business.
Xerox

White Paper - Electronic Mortgage Loan Delivery

Imagine waking up one day and discovering that e-mail and the Internet have been abolished, along with the speed, efficiency, productivity and resulting revenue both bring to business. The concept is unfathomable, archaic even. But many in the mortgage industry are living this reality, trapped in a “pre-technology” state. In any given year, the mortgage industry generates more than six billion new pages of paper – equivalent to a paper stack over 370 miles high. But there is a powerful, growing trend in the industry – electronic delivery of mortgage loan documents to investors.
EngagePoint

Press Release - EngagePoint Named as Systems Integrator for Minnesota Health Insurance Exchange

EngagePoint, formerly known as Consumer Health Technologies, Inc., today announced that it will support the design and development of a statewide health insurance exchange in the State of Minnesota. As a subcontractor to MAXIMUS (NYSE: MMS), who was selected as the prime contractor to design, implement, and maintain the State’s health insurance exchange, EngagePoint will act as the systems integrator, and will also deploy its financial management module for billing, aggregation and reconciliation of payments.